Introducing Dare to Roam.
GRAMMY-Award Winning, Singer-Songwriter Ciara Launches Functional Accessories Brand Inspired by Her On-The-Go Lifestyle.
NEW YORK, July 19, 2021 — Ciara, fashion mogul, platinum-selling global superstar and mom of three, announces the launch of Dare to Roam, a line of essential accessories today and gear with elevated style and protection made for the unknown journey and those who dare to roam.
Designed to withstand all the rigours of an on-the-go lifestyle, Dare to Roam offers durable, stylish and ethically-made products at accessible prices, bringing ease, style, and reliability to daily commutes, travels, days on campus and journeys back to school. At the intersection of design, fashion, and technology, each product is designed using a custom nylon with antimicrobial protection and a water-resistant finish to withstand the growth of odour-causing bacteria. The collection is a shield against harmful bacteria as DTR bags have been shown to suppress the growth of mould, mildew, fungi, and bacteria to eliminate odours, discolouration, and other deterioration of the product.
Dare To Roam collection’s functional textile can stay cleaner longer and require less washing, offering a more energy and water-efficient option.
“I’m excited to share a cool, new project that I’ve been working on to help rebuild your confidence as we all get back out into the world,” said Ciara. “After so much time indoors, Dare to Roam is all about feeling protected as you start travelling, sending your kids off to school, and getting back into the motions of everyday life.”
Dare to Roam was founded in partnership with Harper + Scott, a cutting-edge creative agency based in New York City with an innovative brand incubation division focusing on designing and producing private-label branded goods. Together, Ciara and Harper + Scott created Dare to Roam with heightened style, utility, and protection in mind.
“We are extremely excited to partner with Ciara as part of the launch of Harper + Scott’s new business unit focusing on partnerships to build mindful brands for celebrity talent,” said Jon Alagem, President of Harper + Scott. “Ciara had a vision for Dare To Roam, and together, we created the only accessible, EPA-registered antimicrobial backpack on the market that offers dependable, ethically made, and stylish functionality,” stated Michael Scott Cohen, CEO at Harper + Scott.
Dare to Roam, and Ciara believe that doing good is equally as important as looking good, which is why 3% of all Dare to Roam profits will go toward the Why Not You Foundation. Ciara co-founded the nonprofit with her husband Russell Wilson to fight poverty through education, empowering youth to lead with a “why not you” attitude.
Dare to Roam launched to consumers on August 11 with three styles — Prodigy Adults, Prodigy Kids and a Lunchbox — with plans to expand beyond its current offerings with drops in the Fall and Winter of 2021.
Dare to Roam is available for purchase at www.daretoroam.com. Prices range from £35 to £85.