Rihanna’s sports wear meets a fashion label as a collaboration between Puma and the global superstar who is acting as the label’s creative director has been on a break since 2017.
Rihanna has continued to build her Fenty Beauty and Savage X Fenty empires together .
rihanna has unveiled her Fenty X Puma’s comeback with a brand new sneaker design that has been dubbed by the Avanti. Rihanna has stated It’s a bit of a family reunion as she tells Vogue. Coming back to Puma as a mom, in a new space, allowed her for new perspectives and ideas.
Fenty X Puma was founded back in 2015 with sneakers so it is natural that the brand is getting back into the footwear game. The label has launched with iconic Creeper style, and went on to debut other successful footwear such as its bowed sneakers and faux-fur slide sandals. the brand also eventually expanded into apparel – and has hosted several several buzzy New York Fashion Week presentations
the new Avanti release is a deliberate return to Fenty X Puma’s sneaker .
The Avanti sneaker – is retailing at $160 (£130) and is a hybrid style that has combined Puma’s King football boot and Easy Rider running shoe. Going into Puma’s archives is always incredible as Rihanna says of her process. There is so much history and legacy here, and I wanted to honour that by paying tribute to the Avanti. The King is the shoe Brazilian football playerPelé played in and made very famous, and I know people are looking forward to the return.
Twitter : @Rihanna