DIDI J is a famous fashion icon and Popstar. The gorgeous singer could easily be an international supermodel, strutting her stuff on the catwalks for some of the worlds most exquisite fashion houses. The Serbian -born beauty sits down with Mogul Magazine and speaks about collaborating with Shaggy, launching her fashion brand, new music, family life and more.
What inspired you to make music?
I always wanted to be a music artist. Since I was five years old, I was getting into my mother’s high heels and was singing songs from Jlo, Britney Spears, and Madonna. I think I was born with that, and music was always my dream. I knew that one day I’m going to make songs and have my album.
How would you describe the music that you create?
Since I always loved pop music, I started creating pop dance songs that would suit me. I’ve also done some urban pop songs, which will be released on my next album. My songs talk about love or fashion because I am also a fashion designer, music and fashion are my passions, and I can’t live without them.
What is your creative process like?
Usually, my team and I organise a writing camp, and then we go there and create music together for months until we get songs that we like. Of course, I am the one who always decides should I record a song or not. I just like the song before I record it, or I won’t record it at all. I always try to give my best to my fans, and I know they expect a lot from me.
What was it like collaborating with Reggae superstar Shaggy?
The collaboration with Shaggy was terrific. I must say that when we did the Say No More record, one member from my team said it would be great if we have Shaggy on the track. I said Omg, no, I am not sure if he would like me, but ok, let’s send him the song. When he listened to it and checked everything about me, he said that he wants to do a feature with me. I was so excited! After that, we did a video in Miami, Gil Green did a video, and we had many plays on the song. I think Shaggy helped me to get a more significant fan base.
If you could go open a show for any artist who would it be?
Since I always liked JLO, I think I would love to open her show. Maybe that will happen one day. Who knows.
What is one message you would give to your fans?
I like to say DO OR DIE, never give up on your dreams. If you wish for something, you have to fight for it all the time and never give up. You have to do everything if you want to make your dreams come true.
What would you be doing right now if it wasn’t for your music career?
If I weren’t a music artist, I would definitely be more into fashion- I would be a fashion designer or probably an actress. I was on one movie when I was younger.
How is it balancing motherhood and being a superstar?
I think my daughter changed a lot in my life because now I feel happier, and everything I do is for her. Since she is only nine months old, I still have to wait for a little until I take her everywhere with me, but I don’t think it’s a problem to balance being a mother and an artist. Once you are well organised, you can do anything.
What was your favourite performance?
One of my favourite performances was actually in Phoenix – Arizona, where I performed at the Gay Pride, I was with my dancers on tour there, and Phoenix was one of the 12 cities where I performed. I was so proud and excited because so many people came to see me and were singing my song, especially the one with Shaggy, and that’s the show I will remember.
How do you feel the Internet has impacted the music business?
I think that the Internet and social media impacted all of us. We are all on the phones all the time, and everything is about social media right now. The good thing is, especially because of Covid 19, that we can promote our music online, and that’s a good thing.
Which famous musicians do you admire?
I always listened to Jlo, Madonna, Beyonce since I was a child, so those are the musicians I admire. Also, I love to listen to Doja Cat, Cardi B, Megan Thee Stallion, Etc, from new music artists.
What is the best advice you’ve been given?
The best advice I ever got came from Lady Gaga. I met her a few years ago after her concert, and we talked for about an hour. She told me if I love music and If I want to become a big star, I should pack my clothes and book a flight to New York immediately, and that’s what I did.
What can we expect from you next?
I am finishing my new album, and trust me; It’s going to be amazing. I am working with big names, and I have a feature with a very famous female rapper already. We are mixing the songs right now and can’t wait for everything to get done. I have big plans, and I think this year is going to be huge for me. I am also working on my new clothing line, and I plan to make my own fashion show at NYFW after the things with Covid 19 get better.