2020 has been a crazy year for everyone. Millions of businesses took a direct hit with the deadly coronavirus pandemic running rampant and strict social distancing rules in place. The pandemic did not stop the music for some companies as they strategically collaborated with other top companies or celebrities to bring consumers a few products we didn’t know we needed in our lives. Below are 7 top collaborations of 2020.
In September 2020 brands Gucci & North Face revealed they have an exclusive collaboration in the works.
Gucci revealed in September that it is teaming with The North Face on an upcoming collaboration. Surprisingly this is the first time that Gucci’s creative director Alessandro Michele has ever collaborated with another brand since he started working for Gucci.
We all found out about the collab in a teaser video posted on Gucci’s Instagram and TikTok accounts. The advert showed a flag placed on top of a mountain that featured both brands’ logos.
Fashion enthusiasts will love the menswear and womenswear campaign – plus the outdoor recreation pieces, such as tents and sleeping bags, bringing Gucci into North Face’s world. The combined logos are branded all over padded coats, jackets, and windbreakers. The collection also includes sweaters, skirts and shirts that come in a variety of floral prints.
In February 2020 RnB star H.E.R. launched a collaboration with accessories brand Diff Eyewear. The singer’s trademark look is big curly hair, and unique shades, making it perfect for her to team up with the luxury brand. The collaboration boasts a four-piece collection of Diff Eyewear’s classic styles, including a gradient blue-to-gold version of the Driver sunglasses, inspired by the album artwork of H.E.R.’s first album released in 2017.
3.Travis Scott and McDonald’s
Mcdonald went out the box this year to work with rap star Travis Scott. Together Micky D’s and Travis created the Travis Scott meal, which quickly became the most popular menu items. The meal came with exclusive merch and was so profitable it was credited for the mega-companies incredible third quarter, boasting a rise of 4.6% in sales revenue. I imagine this won’t be the last time Travis collabs with Mcdonalds.
4. Yeezy x Gap
No one expected Kanye West to team up with Gap, but I feel it’s a lucrative move the fashion lovers and Kanye supporters will love.
Kanye West’s fashion brand Yeezy announced it would have a long-term partnership with Gap. The partnership will happen in 2021, and in a press release, the Yeezy Gap Line was called a “full circle” for the artist and designer, who once worked in a Gap store as a teenager.
“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership,” Mark Breitbard, Global Head of Gap Brand, said in the press release.
Yeezy has had incredible success over the years, but the high prices have prevented many people from accessing Kanye’s luxury clothing. This partnership looks to change that as Gap’s clothing rarely goes over $100, West’s designs will be available to a larger audience.
Extravagant, loud, confident and hardworking, Cardi B has not slowed down since she first came ion the scene a few years ago. Cardi has become such a hot commodity in the entertainment world; It’s no surprise she has top brands all clamouring to work with her.
2020 has been an impressive year for the Bronx entertainer, and we saw her go from releasing chart-topping singles to interviewing and endorsing new president-elect Joe Biden.
Cardi is one of the worlds favourite and most fashionable social media personalities. Cardi has worn exclusive vintage Thierry Mugler to stylish and unique items from Fashion Nova. Now, she’s stomping into the sports world with a capsule collection of sneakers in collaboration with sports giant Reebok.
Fashion giant Louis Vuitton has signed a multiyear partnership with the N.B.A. for various capsule collections designed by Virgil Abloh, the brand’s men’s wear creative director.
The design house gave a sneak peek at its first capsule collection in October, including shoes, bags, ready-to-wear and jewellery.
The collection has three categories inspired by the basketball player’s wardrobe: travel, game arrival and press conference. The capsule collection went on sale in November 2020.
7. Dior x Nike
The Air Jordan 1 High OG Dior.
2020 saw the successful launch of the Air Jordan 1 High OG Dior limited-edition sneaker designed by creative director Kim Jones. The trainers were revealed in Dior’s pre-fall 2020 show in Miami, placing Nike into the “luxury streetwear” market.
The “limited edition trainers” launch was scheduled for April/May 2020 but got postponed because of the Coronavirus pandemic. Eventually, Dior launched created a microsite where customers could register to purchase the sneaker. It’s reported that five million people registered on the microsite upon the site’s launch. A total of 13,000 pairs were produced, with 5,000 pairs offered to Dior’s top clients. The Trainers went for $2,000 – $2,200 a pair